When writing a sales letter (or any website really) don’t let the main information you want the person to read be too wide.
What’s too wide? I limit my sales letters and things I really want people to read to 600 pixels.
Why?
There’s two main reasons.
1. Because if you’ve seen the eye tracking results (I’ll find a […]

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No matter what product or service you’re selling you should always be thinking…
“If I had to give this away for FREE could it still generate income?”
If the answer is no you might want to rethink what you’re doing.
Weaving residual income programs or offers into your work allowing you to do work once and get paid […]

The first thing you should do when you setup a website is get traffic to you website. And why not use the emails you send out anyway to people to get more traffic.
First off, never never spam, I’m talking about any communication you have with a friend, customer, lead etc.
After your name you put a […]

In another article called “Cashing in on people who unsubscribe from your newsletter” I spoke of a way to make money when people leave your mailing list.
Well, you can do the same thing if you use a contact form on your website.
Non-buyers can’t usually send me an email directly to my email address (unless they […]